I led a project for SL, where I was responsible for developing the concept of a campaign focused on raising awareness about traveling with SL across the archipelago. In addition to conceptualizing the campaign, I selected models and directed the photoshoot, ensuring the visuals aligned with the campaign’s objectives. I also designed the layout and produced all materials for both print and digital formats, including videos for various social media platforms and high-resolution screens at metro stations. The campaign was successfully launched across Stockholm during weeks 38-39 in the autumn of 2024.